What are current coopetition practices in the Dutch retail industry and how do they differ from less competitive industries?

Fiselier, B.T. (2016) What are current coopetition practices in the Dutch retail industry and how do they differ from less competitive industries?

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Abstract:Coopetition is an increasingly researched theme among researchers, however, coopetition in the retail industry has not been widely researched and neither the relation of hypercompetition and coopetition. This paper will divide industries between competitive and hypercompetitive industries via Porter’s five forces analysis. Then, this paper performs a case study of the Dutch retail industry and compares these findings with three other case studies. 5 firms have been found willing to participate. The case studies were rated as being competitive, whereas the Dutch retail industry rates as hypercompetitive. There have been mixed responses of the participating firms. Some described it as a competing, equal or cooperating relationship. It seems that the biggest difference between our case studies and the other industries is the reason for coopetition, in the other industries it seems that increasing the size of their markets and a more efficient resource allocation was most important. In our analysis of the Dutch retail industry it seems that reasons for coopetition are more evenly distributed. Finally it seems that in the Dutch retail industry, a distinction has to be made between big and small suppliers, were big suppliers are less willing to cooperate in general.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70101
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