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Security and privacy perceptions of millennials vs non-millennials in digital environments

Kuperus, Deirdre (2016) Security and privacy perceptions of millennials vs non-millennials in digital environments.

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Abstract:This research investigates the effect of privacy and security perception of internet users on online search behavior. It aims to increase the understanding on differences between millennials and non-millennials in this effect. Privacy perception is measured by awareness and trust, while security perception is determined by trust and practice, all measured by items in an online survey. The results of this survey indicate a significant correlation between privacy and online search behavior, but between security and online search behavior it does not show a significant effect. A univariate analysis of variance showed a significant difference between millennials and non-millennials regarding privacy, but not in the case of security perception. The lack of significance for security is possibly caused by the fact that awareness of lack of privacy does not necessarily correspond in practice to protect privacy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70127
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