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The influence of a social network and social interactions on the success of a crowdfunding campaign

Kerkhof, J.A. (2016) The influence of a social network and social interactions on the success of a crowdfunding campaign.

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Abstract:Crowdfunding is a relatively new alternative technique of corporate financing. Entrepreneurs try to raise funds from a large audience (the so-called “crowd”) via an Internet platform. Each individual can provide a small amount of investment (Belleflamme and Lambert, 2014). Scarcity of funding via traditional ways has spurred the growth of the crowdfunding phenomenon on a global level (Mitra, 2012). Despite the growing popularity of crowdfunding, little is known about the dynamics of successful crowdfunding (Mollick, 2014; Ahlers et al., 2015). Based on social capital theory and theory about social interactions, the research model of this study is developed. This research intends to analyse the relationship of social networks (number of Facebook friends or likes) and social interactions (number of comments, number of updates, and the (non-) existence of a project video) with the success of a crowdfunding campaign. This research focuses on European platforms, including Doorgaan, KissKissBankbank, Oneplanetcrowd and Voordekunst. The results suggest that there is no significant relationship between the social network size and the success of a crowdfunding campaign. The relationship between the social interactions about the crowdfunding campaign is significant positively related to the success of a crowdfunding campaign.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70157
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