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Creating co-value among SMEs: The customer perspective

Bos, M. (2016) Creating co-value among SMEs: The customer perspective.

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Abstract:This paper examines which capabilities are critical in developing co-creation roles as a customer in order to improve collaboration of small and medium-sized enterprises (SMEs) with suppliers, partners and future partners. Using current literature, a format for a semi-structured qualitative interview was made. These interviews were conducted at nineteen randomly selected SMEs from different sectors. On the basis of the activities of a co-creation process drawn from former literature, other information about co-creation and SMEs and the interview findings, necessary resources and capabilities are formed to develop customer roles within collaborations. Findings suggest that SMEs can optimize co-creation with suppliers and partners to develop roles as co-diagnoser, co-producer and co-implementer. Key for developing these roles is to stay up to date within the specific knowledge field, to help the other parties come up with the best possible solution or innovation. Actively interfering should happen with regular meetings and conversations, to know what is going on in every step in the process. Knowledge and communication are the most important capabilities and resources a SME can obtain. This set of critical capabilities, roles and resources is the first clear set for SMEs to use in co-creation with other companies. This article discusses points for improvement and proposes areas for future research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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