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The effect of relational capabilities in the process of value co-creation within the context of SME’s

Kamp, J.B.K. (2016) The effect of relational capabilities in the process of value co-creation within the context of SME’s.

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Abstract:This paper studied the effect of relational capabilities in process of value co-creation within the context of SME’s. Additionally the paper aims to determine a set of organizational and relational tools used by firms to effectively co-create value. There is vagueness within the topic of relational capabilities in the context of value co-creating. The research builds upon a sample set of 19 SME’s active in varying industries and branches located in the region of Twente. The methodology employed involved a prestructured interview token into account both supplier and customer perspective for each SME. The findings resulted in a clear understanding of relational capabilities within the context of value co-creation. Additionally for each of the five constructs within the process of value co-creation described by (Stenroos and Jaakkola, 2012) a set of relational capabilities was structured. The outcome of the study offers managerial application within businesses by delivering an optimizing tool for relational activities with customers, partners and other third parties in the process of value co-creation. Currently, literature about the role of relational capabilities within co-creational processes is not that large. New insights and outcomes of this study can function as basis on which further research on this topic can be build. Next to this, it opens new opportunities for new aspects related to the topic of co-creation for example the role of communicational activities within the process of value co-creation, which appeared as imperative phenomenon within the process of value co-creation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70173
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