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Market involvement in value proposition development by university spin-offs.

Peters, Olaf Albert Jan Henk (2016) Market involvement in value proposition development by university spin-offs.

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Abstract:European universities are creating university spin-offs for approximately the last forty years. Since there is no clear answer yet on how to successfully run a university spin-off, the problem may lie in many causes. The focus of this paper will be on the extent to which university spin-offs consider their market while they are developing their value proposition. Three interviews are conducted in order to find an answer to this problem. Results show that commercial help from outside the spin-off is needed to commercialize research ideas. While in the start-up phase focus should be on the market and the way to the market should be found in an early stage.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70188
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