University of Twente Student Theses


Co-creation of value : critical aspects of activities

Bijvank, J.E. (2016) Co-creation of value : critical aspects of activities.

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Abstract:Nowadays, companies increasingly have to collaborate with other parties to deliver and create customer value but there is little systematic research on the organizing competences of companies to collaborate effectively, especially SME’s (Small-Medium Size companies). A qualitative research has been conducted in order to discover the critical elements of co-creation of value. This research was structured by using the joint problem-solving model in order to discover critical elements during the activities of co-creation of value of SMEs. Data was gathered from suppliers and customers and the empirical results were created for this theoretical problem. Focus on the critical elements of the activities during the process of joint problem solving revealed that the element of network could attribute to the process but is missing in the joint problem-solving model. Besides this, research shows that the model especially applicable to collaboration in the KIBS industries. Furthermore, The critical elements of dialogue, structure, and knowledge were discovered and confirmed by the joint problem-solving model through existence in several resources.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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