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Facebook user perceptions of privacy and security on Facebook, between Millennials’ and Non-Millennials’

Rütten, L.R. (2016) Facebook user perceptions of privacy and security on Facebook, between Millennials’ and Non-Millennials’.

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Abstract:Facebook is a platform used to generate and share content across a large network of users. It is currently experiencing an increase in popularity, especially among Non-Millennials’ and can become a part of ones daily routine. Users vary in their awareness of privacy and security while sharing information online. Third parties easily obtain information that is made digitally public. This study examines Millennials’ and Non-Millennials’ perceptions of their privacy and security on Facebook. Focusing on how this influences their Social Media behavior, in terms of their trust, attitude, self-disclosure and motivation to use Facebook. Statistical analysis using data generated by our survey (337) reveals that Millennials’ and Non-Millennials’ have different perceptions on privacy, attitude, motivation and trust while active on social media. The study also validates that age has a moderating effect on perceived privacy and security towards social media behavior. Further analysis was done to examine the different motivational factors that influence Millennials’ and Non-Millennials’ to use Facebook.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70201
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