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Artisans’ limitations for developing own businesses : case of Querétaro, Mexico

Kalinina, Anna (2016) Artisans’ limitations for developing own businesses : case of Querétaro, Mexico.

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Abstract:The purpose of this research is to contribute the further development of business opportunities for artisans within the Querétaro State of Mexico by identifying capacity gaps that artisans may face in order to increase their business without the involvement of intermediates. The utilized literature primarily focused on the artisan(s) as an individual and their abilities within the context of the Querétaro business community. Qualitative data creating a mix- methods research framework, consisting of field research in combination with individual interviews and surveys. The author analyzed educational or intellectual variances in addition to political and cultural stigmas. It is upon information and belief there are a number of identifiable discrepancies between artisans and their competitors. Artisans suffer from a significant educational deficiency and additionally are hindered to successfully operate in the business due to a lack of resources. These findings may enable the development of environmental conditions that are favorable specifically to the artisan community within Querétaro. We may now generate further research to identify a more conducive business model to assist the artisan in future development. Identifying cultural norms and limitations that artisans face may enable a concise explanation as to the variances and obstacles artisans face conducting business.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70221
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