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Facebook: privacy and security perceptions of millennials and non-millennials

Rüther, M.R. (2016) Facebook: privacy and security perceptions of millennials and non-millennials.

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Abstract:Nowadays, more and more people are using social networking sites (SNS). It has often been assumed that the younger generation is more inclined to share information as they do not know the consequences of their behavior towards social media. Firstly, this study examines the relationship between privacy and security perception, and social media behavior specifically attitude to and trust in Facebook, and willingness to provide personal information. Afterwards, it is examined how age will affect the aforementioned relationship. To gather data, we conducted a survey using measurements from established published research. The results reveal that both generations have the same perception in term of privacy and security; however it is remarkable that the older generation has more positive attitude towards Facebook than the younger generation although are still cautious when it comes to sharing information.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70226
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