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Co-creation between citizens and the government : the influence of settings on the intention to join co-creation

Neulen, Sharon (2016) Co-creation between citizens and the government : the influence of settings on the intention to join co-creation.

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Abstract:Society is changing. People want to make their own decisions and want to have a say. Governmental bodies have to deal with these developments. Governments know how to inform citizens or how to ask them for advice, however actually working together, also called co-creation, is an unknown process. Whether citizens want to join this process of co-creation and how this process has to be executed, with face-to-face communication or using a digital medium, is unknown. It was examined if citizens had the intention to join co-creation and if the setting of the co-creation had an influence on the intention to join co-creation, with the Theory of Planned Behavior as the fundament. An online questionnaire was used. The first part consisted of questions to investigate the general intention to join co-creation (N=354). The second part consisted of an experimental research to discover the influence of the setting on the intention to join co-creation. Participants had to read one of three different settings, the jury of citizens (N=115), the digital platform (N=118) or the initiative of the citizen (N=121). The intention to join this specific setting was measured. In the third and final part participants had to value the importance of setting characteristics.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/70247
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