Framework to comply the business model of Prange with their internationalisation ambitions

Dolle, R. ten (2016) Framework to comply the business model of Prange with their internationalisation ambitions.

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Abstract:In practice, a lot of enterprises make use of a business model in order to have a quick and simple overview of their enterprise. Prange, a small high-tech enterprise in Winterswijk, the Netherlands, makes also use of a business model. Prange uses the business model of Osterwalder in order to have an overview of their enterprise. In the near future, Prange has planned to target a foreign market; the German market, which means that Prange has internationalisation ambitions. The academic literature indicates that internationalisation requires business model innovation. Although business models need adjustments to fit in an environment abroad, Osterwalder did not consider the aspect of internationalisation in his business model ontology. As a result, a research gap exists in the business model literature. Consequently, there are also no guidelines of how to internationalise the business model of Osterwalder. In this study, a framework for the internationalisation of the business model of Prange is developed. To develop the framework, the business model of Osterwalder is used, integrated with academic literature for the internationalisation of technology-based SMEs.
Item Type:Essay
Clients:
Prange BV, Winterswijk, The Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Education MSc (68518)
Link to this item:http://purl.utwente.nl/essays/70459
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