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Crowdfunding in the hospitality industry An empirical analysis of the different models of crowdfunding

Tolsma, Jeroen (2016) Crowdfunding in the hospitality industry An empirical analysis of the different models of crowdfunding.

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Abstract:The main goal of this study is to examine the opportunities for the crowdfunding platforms in the hospitality industry of adopting a hybrid model of the models indentified in the literature review. Analysis of the respondents having multiple intrinsic motivations for crowdfunding a project, showed there is interest and curiosity among the respondents for adopting a hybrid model. This research paper set out to identify relationships between intrinsic and extrinsic motivations of crowdfunding and the preferred model of crowdfunding in the hospitality industry. Analysis showed that the lending model was the most preferable model in the hospitality industry and that there were significant relationships between the choice of model and the motivations of the crowdfunder. The data was gathered by means of a web-based Likert scale questionnaire and was analyzed in a cross-sectional quantitative design. Literature review was done in order to identify the different models for crowdfunding. However this research shows strong proof for relationships between crowdfunders with multiple motivations and the preference of a hybrid crowdfunding model, follow-up research needs to be done in other industries and on what the optimal mix would be within a hybrid model. Discussion arises as more than half of the crowdfunding platforms uses a lending based model so crowdfunders have little experience in using alternative models. Further research is desirable on this subject.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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