Framework for strategy formulation: Testing Mintzberg's positioning school and its strategic management tools to the modern approach of strategy formulation within different companies in The Netherlands

The goal of this study is to test whether the positioning school and/or its strategic management tools are still useful in practice and identify differences/similarities between literature and practice. The positioning school is one of the ten schools of thought, which were formulated by Henry Mintzberg. The measurements within the theoretical and practical field were based on the strategic management tools (five forces model, generic strategies, value chain analysis and BCG-matrix) of the positioning school.