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The Use of Frameworks in Business Model Development

Aarntzen, R. (2016) The Use of Frameworks in Business Model Development.

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Abstract:The concept ‘business model’ have gained a lot of popularity in the last decades. Firms see understanding and using business models as a very important factor for their competitive advantage. To stay competitive firms need to create new business models and innovate in their ‘old’ ones. Several researchers and consultants have designed so-called ‘frameworks’ to help in this process. This research has attempted to answer to what extent and how firms use frameworks for creating and innovating their business models and what the effectiveness of this process is. To help answering this question the research discussed some relevant sub questions: which frameworks are used by firms to create and innovate their business models?, how do firms make use of business models? and who is involved in the business model process and what is their role? To answer these questions the research made use of a qualitative study. Within this study interviews were held in twelve Dutch firms who actively participate in business model development. With the help of interview topics which were based on the research and sub question(s) firms gave their opinions and experiences according to the use of business models and the relevant frameworks. The results showed that different frameworks were used by firms, both theoretical as well as ‘own’ frameworks’. The process of coming from a business idea to a working business model was often an iterative process. Frameworks were relevant in a few or all phases of this process, and have different purposes; checklist / guidelines or as a main tool to analyse a business model. Also the results showed that many different stakeholders were involved. Both internal and external did play different roles in this entire process. Concerning the effectiveness most firms were very satisfied with the use of their frameworks, and saw the process as very effective. Overall using frameworks seems to make the business model development process more easy. The frameworks reduces complexity and improves communication. In conclusion firms make active use of business model frameworks, use them for different purposes and when frameworks are used this creates an effective business model process.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/70784
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