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A persona-centered approach to understanding adoption barriers of electric vehicles

O'Connor, C.W. (2016) A persona-centered approach to understanding adoption barriers of electric vehicles.

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Abstract:The charging process and –requirements of electric vehicles (EV) pose major barriers for adoption among the majority of prospective users. In order to estimate whether EV charging is a factual or rather a perceived barrier for adoption among the early and late majority of users, semi-structured interviews with eight prospective EV users were conducted, which contained an information update about the current state of the art charging technology. The persona technique by Acuna et al. (2012) was applied to ascertain user-requirements towards the charging process and –environment in order to minimize charging-related barriers and facilitate widespread EV adoption in the future. Two user personas were synthesized which represent different mobility needs, levels of charging-related knowledge, perceived charging inconvenience, other perceived barriers and EV purchase intentions. By updating user’s knowledge about charging, the perceived inconvenience of charging decreased while purchase intentions remained unchanged. Possible user-centered design solutions like cost-conversion apps or strategically placed information presentation to further decrease perceived inconvenience and facilitate EV adoption among prospective users are presented in the discussion.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/70808
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