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The effects of nature on creative performance : measuring the effects of fascinating nature and nature sound on creative performance

Reuvekamp, Yorick (2016) The effects of nature on creative performance : measuring the effects of fascinating nature and nature sound on creative performance.

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Abstract:In recent years, studies have found that nature can have positive effects on performance in attention demanding tasks. Several studies suggest that nature can also positively affect creative performance. This remains a relatively unexplored area, however. This study intended to further explore the effects of nature on creative performance, focusing on fascinating nature, as described in Attention Restoration Theory, and nature sound. To that end, an experiment was conducted in which creative performance of participants was measured using verbal creativity tasks after the participants were exposed to nature video and/or nature sound. Participants also filled out a questionnaire concerning experienced fascination and experienced creativity. In this study, highly fascinating nature and nature sound did not improve creative performance. Nature low on fascination, however, decreased creative performance. While the current study did not find positive effects of nature on creative performance, it does add to the available research in this area in several ways.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 77 psychology
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/70829
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