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Sustainability and travel experience

Petriconi, Luca Marcello (2016) Sustainability and travel experience.

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Abstract:Tourism is a major contributor for economic growth and employment, and is a sector that is expected to grow rapidly. Since the early 90’s tourism service providers and policy makers have become increasingly aware of the problems that come with tourism. The degradation of the environment, eradication of culture and exploitation of the workforce increased the need for more sustainable tourism activities. In addition to this customers increasingly demand more unique and memorable experiences and tourism service providers must be able to deliver those. The value that tourism service providers can deliver comes therefore mainly by providing those experiences. These seem to be two diverging trends. This paper provides a model that captures both of the trends by seeking to understand how both can be integrated. The main question we are trying to answer with this paper is how sustainability affects customer experience. Next to that the model also proposes that an increased customer experience leads to a better competitiveness of the destination and therefore to higher economic returns. The model offers the possibility to serve as reference to the tourism service providers and policy makers to invest on projects associated to sustainability.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70931
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