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Impact of Data Visualisation on Users in CRM Systems

Korać, Kristijan (2016) Impact of Data Visualisation on Users in CRM Systems.

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Abstract:Data visualisation offers lot of advantages like revealing the information hidden in the form of numbers or structured in tables etc. It makes a comprehension of large amounts of data almost instantaneous. Because of its advantages, it has also been applied to the field of business and sales, more specifically to the field of customer relationship management or CRM. People working in this domain, especially sales representatives and managers are using CRM systems on a daily basis and they are using data visualisation in order to perceive, interpret and comprehend given data effectively and efficiently. In this thesis I investigate the effects of data visualisation on users of a real-world CRM system called Leadscore. I have created new visualisations for this system and tested them in comparison to the old visualisations that existed. Testes were conducted with actual domain experts and results showed that new visualisations were perceived to be more efficient and effective when conveying specific data.
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:05 communication studies, 54 computer science
Programme:Human Media Interaction MSc (60030)
Link to this item:http://purl.utwente.nl/essays/70961
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