Envelopment and disenvelopment as a tool for profitability growth.

In a market economy, based on the principles of free enterprise and diversity of ownership, companies tend to occupy a niche in the market and to secure a sustainable competitive advantage. The appearance on the market of new players that change the rules of the game, with new strategies and business models, as well as the development of revolutionary technologies, forced companies to seek the measures to stay competitive, and therefore a business model innovation became an essential part of the platform company existence.