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From market development to superior value proposition : a due diligence analysis of providing the engineering and consultancy services of Tebodin Netherlands B.V. to German industrial market sectors

Bödding, M. (2016) From market development to superior value proposition : a due diligence analysis of providing the engineering and consultancy services of Tebodin Netherlands B.V. to German industrial market sectors.

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Abstract:In today’s globalized business environment, which is highly dominated by rapid technological change, many companies are facing extensive competition. In addition, customers are constantly getting more knowledgeable, requiring highly customized products/services of outstanding quality. The key ingredient to master these challenges often appears to be healthy company growth, through continuous market development. Many authors have established various concepts for measuring the customers benefit resulting from superior-value-creation. Yet, theories that not only regard the customer benefits, but also measure the success of a foreign market expansion by means of the change in company value that can be associated with it, remain to be scarce. Based on the recent study conducted by Nenonen & Storbacka (2015), the objective of the research was to develop a strategic management tool, which supports companies measuring the effect on shareholder value that can be associated with successful foreign market expansion through delivering superior customer value-in-use. By considering not only the factors, which shape the success of the market expansion, but also their inter-dependencies the model delivers valuable data on all aspects of entering foreign markets. In order to verify the effectiveness of the model, a design research has been conducted at the company Tebodin Netherlands B.V.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 05 communication studies, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/70974
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