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SNM of Drone4Agro : applying Schot and Geels' theory about strategic niche management on the situation of Drone4Agro

Fellisch, Gerrit (2016) SNM of Drone4Agro : applying Schot and Geels' theory about strategic niche management on the situation of Drone4Agro.

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Abstract:Drone4Agro is a start-up company developing agricultural drones. According to Schot and Geels' strategic niche management (SNM) theory, novelties like Drone4Agro's agricultural drone struggle being placed on the main market. The task of this bachelor thesis was to find a possibility to step out of the niche and into the current regime by applying the SNM theory. The theory will be viewed critically if it is suitable for the situation of Drone4Agro. In the end, analyzing the policy dilemmas and the multi-level perspective introduced by Schot and Geels leads to a number of actions that could set Drone4Agro in the position to step into the regime.
Item Type:Essay (Bachelor)
Clients:
Drone4Agro, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:Industrial Engineering and Management BSc (56994)
Link to this item:http://purl.utwente.nl/essays/71043
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