Business value creation : estimation and measurement in E-Business agile projects

Bloem, Maarten van (2016) Business value creation : estimation and measurement in E-Business agile projects.

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Abstract:E-businesses are increasingly adapting agile software development methods to develop and improve their software. Iterative cycles make it possible to prioritize features early in development that quickly deliver the most business value to the customer. However, without a complete business value determination approach, agile practitioners are trusting on their own intuition to estimate the potential business value, and management does not know how their organization is performing regarding its delivery. Therefore, a design science research process was set up to design an artefact in a large Dutch e-commerce organization, involving a systematic literature review and internal and external semi-structured interviews. The resulted artefact consists of a model to represent the business value of a feature in conjunction with a proposed set of estimation and measurement guidelines. The results contribute to the literature by providing new insights in how the determination should be carried out exactly. Furthermore, the artefact enables organizations to develop the most valuable features first in a structural manner. It should also offer more objectivity and transparency during and after the prioritization process, and may help practitioners to work towards a more sustainable agile organization by managing and anticipating on the performance regarding business value creation.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/71099
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