Mompreneur Networks in Germany: Multiple-Case Study On How Women Entrepreneurs Utilize A Mompreneur Network In Germany

Durah, D. (2016) Mompreneur Networks in Germany: Multiple-Case Study On How Women Entrepreneurs Utilize A Mompreneur Network In Germany.

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Abstract:Building on previous research in the field of entrepreneurship that delves into the benefits, drawbacks, and purposes of social networks with a focus on women entrepreneurship, this research explores how female entrepreneurs utilize a mompreneur network in the German socio- political context. Through four in-depth exploratory case studies - consisting of open-ended semi-structured interviews, participant observation and archival data - five main ways to utilize mompreneur networks are identified. Mompreneur networks can be used to provide access to resources, information and trusted business associates. In addition, mompreneur networks can be utilized to market and promote business services, create empowering collectives for working mothers and to provide a source for emotional support, which is observed to be inducive to female entrepreneurial venturing. These four uses confirm findings relating to networks outlined by Zaheer et al. (2010). In addition, this research paper suggests an additional, fifth purpose in the context of mompreneur networks: That as a source of emotional support. Whether this finding applies to other networks as well could be included in future research.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/71136
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