University of Twente Student Theses


Cloud computing as an entrance for start-ups into ERP solutions

Rauleder, S. (2016) Cloud computing as an entrance for start-ups into ERP solutions.

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Abstract:The literature argues that Cloud Computing fit the needs of smaller firms perfectly as they cannot afford high-cost structures for software implementation. Even though start-ups are a viable business form, there is no specific research which targets start-ups and their willingness to adopt Cloud ERP solutions. To determine the factors which impact the adoption decision of start-ups the Technology-Organizational-Environmental (TOE) framework, which was employed in the context of SMEs and Cloud Computing, is used. This research follows a qualitative approach and data is gathered through 15 semi-structured interviews with start-ups and experts. The results show that it is important to understand the relative advantage, have little complexity in the ease of use and implementation along with an easy integration. The prior experience with ERP, the industry, market scope and testing the technology was also related to the decision to adopt Cloud ERP. Even though top management support was found to be relevant, the support of employees is at least equally important in a start-up. Also, the network effects and recommendations are key factors influencing start-ups in their decision whereas uncertainty and competitive pressure were not found to be essential in this context.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 54 computer science, 83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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