University of Twente Student Theses


Software vendors' service infusion : a generic value network of cloud-based enterprise software

Prause, L. (2016) Software vendors' service infusion : a generic value network of cloud-based enterprise software.

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Abstract:Cloud Computing is rapidly gaining ground in the enterprise software market, which influences the way enterprise software is developed, distributed and implemented at the client’s place. Traditionally, enterprise software has been distributed and implemented on-premise through a network of partners and other actors in protracted rollout projects. Hence, Cloud Computing does affect not only the vendors' business models but also other stakeholders of the business ecosystem. This present work aims to find out how the value network of enterprise software solutions changes as a consequence of shifting from on-premise to Cloud-based technology. This present research contains a multi-method qualitative study by applying a multiple case study analyses and a survey in the form of semi-structured interviews with experts. This work follows the value network role activity analysis by Kijl, Nieuwenhuis, Hermens, and Vollenbroek-Hutten (2010) to analyze the value networks. The outcome of the empirical research is a generic value network for Cloud-based enterprise software which illustrates the value created by each actor and the interaction of the actors. All in all, the shift from on-premise to Cloud-based technology does not mean that roles, actors, and activities related to IT simply disappear. Instead, the activities appear no longer at the client's place but in someone else’s activity field. The refocus from technical consulting to business process consulting comes along with the shift from on-premise to Cloud Computing. Even though the literature provides a profound basis, this research delivers valuable findings and opens new aspects. Moreover, the generic value network can be used by practitioners to analyze the changing business ecosystem and transform competencies into value propositions with market potential to customers and other stakeholders of the value network. This is demonstrated in the approach at a practical example of a Value-Added Reseller of Microsoft Dynamics AX.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:54 computer science, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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