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Gazelle success in the United States of America : Design thinking from a distance

Evers, B.F.A. (2016) Gazelle success in the United States of America : Design thinking from a distance.

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Abstract:PON wants gazelle to enter the US market. They believe gazelle does not have the capabilities to do this unassisted. Therefore, Qua has been given the task to help Gazelle with a successful market entry, this starts with defining a strategy and goes all the way to designing the shops themselves. The assignment this paper covers is the start of that process, and is focused on the products Gazelle offers. The goal is to set guidelines for gazelle’s initial product offering in the US and to design a product that defines the Gazelle US brand identity.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/71166
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