University of Twente Student Theses


Rating the Rating Systems : A Comparison of Media Rating Systems worldwide

Kublenz-Gabriel, L. (2016) Rating the Rating Systems : A Comparison of Media Rating Systems worldwide.

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Abstract:Background and Purpose: Media rating systems have been developed to help parents decide which media content is appropriate for their children to see. To serve this goal, media rating systems need to be easy to use, understandable and above all reliable. While there are currently over one hundred media rating systems worldwide, the way they rate specific media content differs severely. This is not surprising as the systems themselves are arranged differently in terms of their characteristics. The goal of this research is firstly to give overview of how different rating systems have rated various content in order to identify which systems have a high level of agreement with each other. Secondly, characteristics are identified that are shared by particularly consistent media rating systems. Together with literature about how these characteristics contribute to the quality of the media ratings, assumptions are made on the quality of the existing ratings and recommendations for improvement are build hereupon.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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