University of Twente Student Theses
Location, location, location: how to invest effectively in the improvement of location identity
Geerdink, S. (2016) Location, location, location: how to invest effectively in the improvement of location identity.
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| Abstract: | The purpose of this research was to design a conceptual framework to support investment decisions in place branding. In order to construct this framework, this research focused on the factors affecting, both positively and negatively, location identity and place branding. Additionally, the research focused on the different roles in the place branding process. The findings of the first three parts served as input to determine the effectiveness of investing in location identity. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/71249 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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