University of Twente Student Theses

Login
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.

Location, location, location: how to invest effectively in the improvement of location identity

Geerdink, S. (2016) Location, location, location: how to invest effectively in the improvement of location identity.

[img] PDF
1MB
Abstract:The purpose of this research was to design a conceptual framework to support investment decisions in place branding. In order to construct this framework, this research focused on the factors affecting, both positively and negatively, location identity and place branding. Additionally, the research focused on the different roles in the place branding process. The findings of the first three parts served as input to determine the effectiveness of investing in location identity.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/71249
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page