Location, location, location: how to invest effectively in the improvement of location identity

Geerdink, S. (2016) Location, location, location: how to invest effectively in the improvement of location identity.

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Abstract:The purpose of this research was to design a conceptual framework to support investment decisions in place branding. In order to construct this framework, this research focused on the factors affecting, both positively and negatively, location identity and place branding. Additionally, the research focused on the different roles in the place branding process. The findings of the first three parts served as input to determine the effectiveness of investing in location identity.
Item Type:Essay (Master)
Clients:
Unknown organization, Nederland
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/71249
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