University of Twente Student Theses


Red Pimiento to consumer.

Kok, M. de (2016) Red Pimiento to consumer.

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Abstract:Background: Red Pimiento is an industrial design agency that produces accessories for technical products, such as camera-bags, straps and cases, for the Business to Business (B2B) market. Red Pimiento now wishes to enter the Business to Consumer (B2C) market with new product accessories of their own. The goal of this assignment was to design a product proposal that is appropriate for the consumer market. This proposal should suit Red Pimiento’s repertoire and respond to an unsaturated and growing product market. Approach: A diverging and converging approach is used. First, the scope of possible design directions is diverged by exploring emerging markets. After this the results are converged into one market option. This market is then diverged into multiple product options, of which two options are finally chosen to be elaborated. One of those two options was developed into production. Results: Research showed that the drone consumer market is the most suitable business to consumer market to step into. This market showed good potential for new product accessories. The two accessories chosen to elaborate upon are: (1) a game set for unprofessional drone racing and (2) a backpack for drones. The backpack for drones were elaborated into full production guidelines and is currently in test production. Conclusions By using the chosen approach a consumer market was selected that appears to be the most suitable market for Red Pimiento to step into. The assignment has guided Red Pimiento towards the B2C market and Red Pimiento has chosen to produce the designed accessories, as well as the other accessory ideas. For entering the market, however, eventually structural changes to Red Pimiento’s business model, in terms of technological research and human resources, may be required.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
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