Creativity & Innovation : increasing the level of creativity and innovation for employees of BAAT Medical during the first two stages of the design process

Konjer, B. (2016) Creativity & Innovation : increasing the level of creativity and innovation for employees of BAAT Medical during the first two stages of the design process.

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Abstract:In order to produce ideas and concepts for a certain problem, people need to think creative and act upon it within a given framework or method. Without that creativity the team is standing still and can only act on the concepts already available. In the end this will never lead to innovation. If a company wants to innovate it needs to insert a certain level of creativity of its employees. Even though all people are born creative, not everyone is able to unleash their creative beast within himself. This can have several reasons, differing from having to participate on a topic one does not find interesting to a situation in which the process wherein creativity is sought is somewhat rusted. In case of the latter, in which the design process has been used for such a long time in the same way that it has become rusted, a change is required. Within this assignment the solution is sought within the use of new brainstorm methods. However, a profound literature review states that there are three levels with a total of 15 elements with underlying factors that influence the level of creativity and innovation. At the Source level, containing the elements required in any purposeful creative act, we have the elements of Job Skills, Devotion, and Method. At the System level, describing the organizational context in which creativity and innovation happens, there are five elements, consisting of Person, Team, Wherewithal, Aim, and Structure. At the last level, named Culture we find the elements of Ideas, Freedom, Humor, Environment, Company, Risk, and Growth. With this model for influencing the level of creativity and innovation several pilots were held. In these pilots methods were tested with the participation of employees of BAAT Medical, Hengelo. In a total of 11 pilots 10 different methods were treated. During each of these pilots the different elements of the model were treated as much as possible. However, the focus lay mainly on the elements and factors consisting of Method, Risk, Structure, Team, Criticizing, and Interaction since other elements and factors where more difficult to serve. Moreover, the duration of the assignment created a limitation to the number of elements and factors to be treated in the pilots. Through analyzing the results of the pilots (including participations reviews), supplemented with the information of the literature review, a total of 18 instruction cards were created. In these cards a distinction can be made between four different stages of the design process, ranging from analyzing and redefining the problem statement to critically analyzing the concepts. The cards for the four stages were supplemented with cards containing overall guidelines for brainstorming. To enhance the level of creativity and innovation employees of BAAT Medical are to use these cards within future brainstorm sessions. Furthermore additional studies should indicate which other elements can be treated as well in order to enhance the level of creativity and innovation even more.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/71307
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