University of Twente Student Theses
The effect of adding Intelligence into the relation between customer attractiveness, supplier satisfaction, supplier resource allocation and firm performance by using the production related resource supplier database of a Dutch cable manufacturing company
Wantia, D. (2016) The effect of adding Intelligence into the relation between customer attractiveness, supplier satisfaction, supplier resource allocation and firm performance by using the production related resource supplier database of a Dutch cable manufacturing company.
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| Abstract: | When speaking about competition in relation to a company, most people know that companies have to compete with other companies in selling finished products in the so-called product market. An example is the automotive industry wherein two different companies want to sell the same kind of car to the same group of customers. It is for companies not only important to focus on the well-known product market, but it is also important to focus on the factor market, wherein buying firms have to compete with each other to receive the best resources from the same group of suppliers. To win this resource competition buyers have to improve their attractiveness and/or to satisfy the supplier more, because than the supplier is more willing to intensify in this relationship and is it more likely that the buyer receives preferential resource allocation from this supplier. The moment a buyer has a broad supplier base, every supplier should be treated in a different way and therefore buying firms should have knowledge about every supplier and their perception, because than it is more likely that the buyer can improve their attractiveness and the satisfaction of the supplier, two concepts which are positive related to the resource allocation of suppliers. This study contributes to the current literature about the factor market, by adding the variable Intelligence into the relationship between the concepts of customer attractiveness, supplier satisfaction, preferential resource allocation and competitive firm performance. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/71320 |
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