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Case study: An Evaluation of Criteria in the Supply Chain of Case company to Gain the Preferred Status for Customers and Suppliers.

Voss, Lisa (2016) Case study: An Evaluation of Criteria in the Supply Chain of Case company to Gain the Preferred Status for Customers and Suppliers.

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Abstract:The project based industry is a fast-changing industry that incorporates special tasks for the supply chain. Especially the cruise-ship industry is striving for solutions to handle the advanced demands, flexibility, time pressure and innovations. As a result, companies in this industry have to adapt to these changes also with respect to decisions that involve collaborating well with certain customers and suppliers. Therefore, the antecedents of the preferred supplier and preferred customer concept are studied in this thesis. Based on an extensive literature review, as well as a case study different levels of criteria are identified: (1) relationship initiatives, (2) financial and economic factors, (3) market factors and (4) technological factors. Contrary to the assumption, the dependence is not a decisive criterion but rather a driver for attraction. Furthermore, gaining the preferred customer status as well as the preferred supplier status at the same time were found to be possible and additional supportive for receiving preferential treatment. The case study revealed five action points for a project-based company to improve the possibility of gaining preferential treatment of customers and suppliers. These points include relationship values, spontaneous behaviour, market analysis, cooperation and the use of the preferred supplier and preferred customer concepts.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/71367
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