Location flexibility, identity elasticity and a sense of unity

In the consultancy work sector location flexibility is central to the organization. Consultants work at different places, depending on the projects they work on. This results in members who infrequently visit the main office. However, the main office is much more than a practical workspace. It displays the group vision while communicating the group identity and represents the expression of a member’s group membership and attachment (Ashkanasy, Ayoko, & Jehn, 2014). Therefore it can be questioned to what degree there is a sense of unity in these organizations, because the members do not see each other every day and do not visit the main office every day.