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Identifying lead users through a personality characteristics survey

Koning, C.C. de (2016) Identifying lead users through a personality characteristics survey.

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Abstract:A lead user is someone who faces a need before the rest of the population faces this need. Since they are in front of the trend by months or sometimes several years, their need is not yet satisfied by the market which can result in the lead user to satisfy the need himself. Found in the Global Report 2012 by the Global Entrepreneurship Monitor that there is a large group of people in deprived regions who have entrepreneurial and creative skills which are potentially lead users. There is a vast literature on the importance and difficulty of the identification process of lead users. This study aims to answer whether this scale, partially from unpublished work of Marlies Stuiver, used to filter potential lead users from a target population, is valid and reliable. Four experts give their feedback on the different validities, and SPSS is used to statistically test the survey on validity and reliability, with the use of factor analysis, Cronbach’s alpha and KR-20 tests. The findings conclude that some adjustments need to be made in order to ensure complete validity and reliability. Questions will need to be moved according to the factor analysis outcome. Furthermore, when the questions are moved accordingly, the reliability is very strong however, a complete construct falls off. This construct will need adjustment for future research and use of this survey.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:43 environmental science, 83 economics
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/71551
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