University of Twente Student Theses
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.
The differences between value propositions following G-D and S-D logic : A multiple case study
Rittmeyer, Nicolas (2016) The differences between value propositions following G-D and S-D logic : A multiple case study.
|
PDF
948kB |
| Abstract: | Value propositions help companies to communicate their core strategy with stakeholders and shareholders, outlining the approach through which the company aims to attain strategic advantage against its competition. Although the concept of value proposition is a central premise to the S-D logic, there is nevertheless limited agreement and ambiguity surrounding its conceptualization. By analyzing and comparing companies’ value proposition following G-D and S-D logic, this paper aims to contribute to reducing the ambiguity in the literature. The findings of this study suggest that the main differences between value propositions following G-D and S-D logic resides in a company’s intent and effort to communicate with its customers and key stakeholders. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/71554 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page