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Integrating open data reuse into the business models of German companies

Stamova, Tanya (2016) Integrating open data reuse into the business models of German companies.

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Abstract:With the existing large quantity of open data and new emerging datasets, businesses have new opportunities to create and capture value from open data reuse. But unlike other countries such as the UK or the US, companies in Germany are rarely engaging in such activities. In line with this, the purpose of this paper is to identify ways in which open data can be integrated into the business models of German firms. It also aims to outline the challenges that German companies face in the business reuse of open data and to identify ways in which these can be overcome. To study the business model of each company, the current study focuses on six distinctive business model elements, and investigates how open data can be integrated into these. For the analysis, the study uses a combination of desk research and a case study approach, analyzing secondary data from 29 open data companies in Germany and conducting semi-structured interviews with representatives from seven of those. The research findings describe numerous possibilities for open data integration into companies’ business models and show that there is great economic potential for German companies willing to engage in open data reuse.
Item Type:Essay (Master)
Clients:
Technical University of Berlin, Berlin, Germany
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/71557
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