University of Twente Student Theses


Social Recruiting through the Lens: Facebook Profiles as a Reflection of Recruiting-Relevant Characteristics

Muckel, Corinna (2017) Social Recruiting through the Lens: Facebook Profiles as a Reflection of Recruiting-Relevant Characteristics.

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Abstract:In recruiting decisions, the use of pre-screening applicants on personal social networking sites such as Facebook has increased rapidly in the last years. However, the benefits and disadvantages of the so-called “social recruiting” have not been empirically consolidated. For this quantitative study, Facebook profile indicators of recruiting-relevant characteristics were theoretically derived. Via quantitative profile analysis, Facebook profile cues were tested against users’ self-ratings and Facebook profile ratings by recruiters, using Brunswik’s lens model (1956). It was examined whether quantitative profile analysis can outperform unstandardized profile ratings by recruiters. Results emphasize the need to handle social recruiting carefully as no consensus between self-ratings and profile ratings by recruiters could be confirmed. Quantitative analysis of Facebook profile cues revealed significant correlations with self-ratings and outperformed ratings by recruiters. However, theoretically derived profile indicators were not confirmed within statistical analyses, emphasizing the need to re-evaluate the relationship between Facebook profile content and resulting profile impressions. Results encourage researchers to contribute subsequent scientific results concerning the scarce body of literature concerning social recruiting. Further, results raise awareness to practitioners to handle candidate screening on social networking sites with caution.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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