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The Employee as Active Consumer of HRM: Explaining Consumer Behaviour Using the AMO Theory

Leijdekkers, R.D. (2017) The Employee as Active Consumer of HRM: Explaining Consumer Behaviour Using the AMO Theory.

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Abstract:In a world where HRM contributes more and more to company success, many companies attempt to optimize employee consumption of HR practices as these, in turn, have a positive effect on employee performance and commitment, when consumed. However, employees require resources to do so. This study considers the employee as active consumer of HRM and applies the AMO theory to explain employee consumption behavior of HR practices by identifying resources that enable them to consume HR practices. It takes a view of the AMO theory where abilities, motivations, and opportunities serve as resources for the employee to consume HR practices. Hence, this study applies the AMO theory to identify different forms of ability-, motivation-, and opportunity resources considered as required for employees’ consumption of HR practices. An exploring case study consisting of interviews with employees, observations and an interview with a manager at a company in the cleaning sector delivers an overview of forms of ability-, motivation-, and opportunity resources that probably play a role in employees’ consumption of HR practices. Besides these findings, this study provides some theoretical and practical implications such as the indication that employees can have different motivations to consume HR practices, which in turn can lead to different outcomes of these HR practices.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/71761
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