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The difference between approaches in the scouting process in scouting start-up companies in the automotive sector compared to the financial sector

Lelie, D.C. (2017) The difference between approaches in the scouting process in scouting start-up companies in the automotive sector compared to the financial sector.

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Abstract:Established companies nowadays often struggle to maintain competitive in terms of innovativeness, in order to meet the demands of the ever-changing technology standards of customers. R&D is time and resource consuming which leads those companies towards using scouting-companies’ services in order to find innovative start-up companies as potential business partners. This paper aims at shedding light on the process used by scouting companies, especially looking at the automotive and financial industry. A model is established based on existing literature to depict a potential best practice approach and interviews with representatives of three scouting companies are conducted, with the goal of validating the process model, not only in a theoretical sense but also practically. The results show that there is no clear difference between the scouting process in the two chosen sectors, but the interviews acknowledge the significance of the proposed model in future practice of scouting companies.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/71904
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