University of Twente Student Theses


Business Model Innovation for DaaS and AaaS Companies

Schweers, P.S. (2017) Business Model Innovation for DaaS and AaaS Companies.

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Abstract:DaaS and AaaS companies struggle to choose for an effective revenue model. Revenue models as a variable of business models have a significant impact on business profitability. Literature has not addressed the gap of revenue models in the DaaS and AaaS industry, yet. This design study describes an artifact for choosing an effective revenue model. The artifact is a formula that measures business model variables in two projects at Infotopics. Various revenue models dominate specific industry clusters. Therefore, cluster evaluation allows determining potential revenue models. The research proves the results from two sides. On the one hand, there is an artifact which measures benchmark scores for the deviation between company and cluster. The formula evaluates on a business model variable and attribute level. On the other hand, there are the managers´ direct evaluations of the company´s cluster. On basis of the findings, the paper suggests subscription or usage fee model. For a competitive strategy of market growth, the paper suggests usage fee model. For the goal of high profitability, the article suggests subscription model.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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