A study into “the effect of platform lifecycles on game performance”

Brinke, M.M. ten (2017) A study into “the effect of platform lifecycles on game performance”.

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Abstract:The study investigates how game performance is affected by the launch time of games on videogame platforms. In this study, game performance is operationalized as: “the aggregated scores of individual games, over several platforms, as rated by critics and users of the games” and platform lifecycles: “the period that a platform exists, from the release date of the platform itself, until the last game is launched on this platform”. In order to study this phenomenon, we assume that there is a relationship between the variables ‘game performance’ and ‘platform lifecycles’. Thereby, research examines the strength of this relationship, and if the relation between these two variables is positive or negative. The main goal of this research is to expose the performance of games throughout the lifecycle of different platforms to the publishers, so they are able to make conscious decisions regarding the launch time of games. Thereby, the publishers are able to use game performance as a selection indicator in selecting developers to achieve higher game performance. Since today, there has not been any research conducted about the degree, to which game performance is affected by the launch time of games on particular game platforms. In this research, the aforementioned phenomenon is addressed by the use of a linear regression analysis. The research question and two sub questions put the topic straight. Two hypotheses are derived from the theory. The findings state a weak, but significant negative correlation between ‘game performance’ and ‘platform lifecycles’. The determination coefficient, explains a 6.4% variation in game performance, by the time that games are launched on a platform. The overall game performance is negatively affected by the launch time of games on videogame platforms. To further elaborate on this ‘launch time’, games that are released later during the lifecycle will have a significant lower performance compared to games released earlier during the lifecycle. Thereby, if games are launched after the introduction of a new generation platform, on an already existing platform, the perceived game performance is also lower. The empirical findings suggest that it does indeed matter on which platform the games are released.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/72395
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