University of Twente Student Theses


Satisfaction of key suppliers

Janssen, Marline (2017) Satisfaction of key suppliers.

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Abstract:The importance of supplier satisfaction has recently received more attention from scholars. However, the literature on supplier satisfaction does not contribute much to business in practice. That is why a case study on Vanwyk and four of its suppliers in the metal industry will be conducted. The goal of this case study is to explore the influences, factors, antecedents and consequences of supplier satisfaction in practice. In order to find this, interviews have been conducted with Vanwyk and four of its suppliers. This study supports previous research on certain influences, factors and antecedents. However, several new ones will be presented in this case study: the structure of drawings and the deliverance of documents. Furthermore, this research also presents several consequences of supplier satisfaction: a reduction in the margin of error and a reduction in the rejection rate. Moreover, this thesis concluded that both segmentation and buyer status have an effect on supplier satisfaction.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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