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Improving intergroup relations using positive warmth and competence messages with strong or less strong proponents of the European Union

Duijvendak, R.M. (2017) Improving intergroup relations using positive warmth and competence messages with strong or less strong proponents of the European Union.

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Abstract:The Netherlands has always been seen as a tolerant country that is open to freedom and equal rights, but lately has been polarising into anti- and pro-European Union groups. A study has shown that by using positive messages with the warmth and competence dimensions of social cognition intergroup relations between advantaged and disadvantaged groups can be improved. In this study we try to improve the intergroup relations between strong and less strong (or not at all) proponents of the European Union, where strong proponents are seen as advantaged and less strong as disadvantaged. Participants read an article that disadvantaged less strong proponents of the European Union, read a positive message from someone who is in their outgroup that emphasizes on either the warmth or competence traits of the participants in-group and their attitude towards the outgroup was measured. This did not show that messages that emphasize on the warmth or competence, can improve the attitudes towards other groups with people that are strong or less strong proponents of the European Union.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/72619
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