Identifying personas in prospective electric vehicle users in regard to the user-interface to lessen range anxiety

Bloch, Marten (2017) Identifying personas in prospective electric vehicle users in regard to the user-interface to lessen range anxiety.

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Abstract:Electric vehicles (EV) are supposed to be more ecologically friendly and sustainable compared to combustion powered vehicles (CPV) because they do not rely on fossil fuels. To further promote the mass implementation of such vehicles range anxiety needs to be diminished, that is the fear of stranding with the vehicle because of the limited resources. Research has shown that the user-interface in such vehicles has the potential to lessen feelings of range anxiety. Also research suggested that there are possibly distinct user groups with different requirements. So far most research regarding this topic involved early adopters. This study tries to close the gap in research by using a user-centered approach to investigate these user groups within the non-early adopters. To achieve this goal the persona method was used which aims at synthesizing archetypical user profiles which can be used for the further design process. Eight semi-structured interviews were conducted with prospective electric vehicle users, which were transcribed and coded. Subsequent analysis yielded three different personas with distinct user requirements. Based on these future research could, under consideration of general design guidelines for user-centered design, build prototypes to assess their usability
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/72630
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