University of Twente Student Theses


To what extent does the cognitive style of novice entrepreneurs lead to effectual and causal decision making?

Sayed, Marwan Tarek (2017) To what extent does the cognitive style of novice entrepreneurs lead to effectual and causal decision making?

[img] PDF
Abstract:Starting an own business is a dream held by increasingly more individuals around the world. In recent years, the academic field of entrepreneurship gained a boost in interest and one can find more and more universities that offer entrepreneurship courses. Conducting research in that domain promises to be a valuable undertaking with many unknown variables yet to explore. A key aspect concerns the decision making process of entrepreneurs, as entrepreneurs constantly face difficult decisions to make. A shift in understanding entrepreneurial decision making represents the concept of effectuation that opposes the concept of causation that was long held to be the norm of how entrepreneurs think. Causation describes the decision making process were one sets long term goals based on logical predictions. Effectuation describes the idea of one individual choosing short term means and not defining precise long term goals. There is another concept relatable to entrepreneurial decision making, namely the cognitive style. The cognitive style is to be described as two major different types of processing information. The first one being intuitive processing of information, the other one being analytical processing of information. The aim of this research is to find if the is a relationship between the effectual/causal decision making and the cognitive style. Conducting the research in Mexico, with the help of the The Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) campus Querétaro, it is targeted to add to existing literature in related knowledge domains. Although there has not been found a significant relationship between these two concepts, some inferences could be gained about the sampling population of novice entrepreneurs in Mexico. The overall population tends to prefer causal decision making and process information intuitively.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:
Export this item as:BibTeX
HTML Citation
Reference Manager


Repository Staff Only: item control page