University of Twente Student Theses
What is the interplay between social identity, entrepreneurial passion and business planning success?
Bacino Ignjatovitch, S. (2017) What is the interplay between social identity, entrepreneurial passion and business planning success?
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| Abstract: | In business research, much attention is given to the factors that contribute to the success of the various aspects of the business development process. For this paper, we chose to examine the social identity of entrepreneurs as well as the degree of passion they feel towards the entrepreneurial process and relate these to business planning success. The goal of the study was to determine if entrepreneurs with specific social identities or those that feel self-reportedly passionate about inventing are more likely to achieve business planning success. The results show that that neither social identity nor passion are significant predictors of business planning as a whole. However, the darwinian identity was found to significantly predict key aspects of business planning success, namely the feasibility and economic value of the business plan. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/72680 |
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