University of Twente Student Theses
Artificial Intelligence (AI): creates or destroys value in supplier customer relationships?
Kariman, Puya (2017) Artificial Intelligence (AI): creates or destroys value in supplier customer relationships?
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| Abstract: | Artificial Intelligence (AI) is a topic that is widely discussed about all around the globe. Increasingly, it gains more population in many firms because of its contribution to productivity and efficiency. However, less is said about possible drawbacks of using AI. This paper tries to deliver a better overview on both advantages and disadvantages of AI in the value creation process. In order to do so, it is necessary to find an answer to the question ‘Does Artificial Intelligence (AI) create or destroy value in supplier customer relationship?' There are lot of opportunities but also challenges for firms and customers in the use of AI in their products and services. There is no universal solution to each service situation, it is more dependent on the individual customer. Ultimately, the customer has to accept the value proposition. Therefore, AI is a perfect example of a technology that is applicable to the S-D Logic framework. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/72706 |
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