University of Twente Student Theses


The impact of regulation on innovation : a case study on small biscuit producers in the Netherlands.

Vincent, E.J.A. (2017) The impact of regulation on innovation : a case study on small biscuit producers in the Netherlands.

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Abstract:This bachelor thesis investigates the impact of regulation on innovation. This is done with case studies in four different small biscuit producers in the Netherlands. The goal is to find out whether it is more difficult for SMEs to introduce new products to the market. With the results of the interviews it was shown that the impact of regulation is not as high as assumed. The impact of regulation is underscored by the case companies. The greatest drivers of innovation in this sector are market trends, the passion to create new products by the innovators themselves and differentiation. Furthermore, factors to most likely introduce a successful new product to the food sector have proven to be the use of private labels, traditional/typical Dutch bakery and transparency. The companies in this study had found special ways in order to sell their products to the market. Mostly, these products cannot be found in regular supermarkets but rather in organic and specialty shops or on the traditional local market. Whether a SMEs has disadvantages compared to large business groups depends, in the most cases the small companies do not feel as they are competing with the large business groups, but rather have created their own market segment. Still if the large business groups decide to copy or bring a similar product into the market it negatively affects the small business in the same market. In this thesis, general market trends in the food sector are discussed followed by an extensive theoretical framework about the regulations and innovations in the food sector. After the research design, the results are presented, discussed and concluded
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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