University of Twente Student Theses


Interrelations between the use of fitness wearables and healthy consumer behavior

Laet, K. de (2017) Interrelations between the use of fitness wearables and healthy consumer behavior.

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Abstract:Fitness wearables are growing in popularity and are often used for a specific health-related reason. The purpose of this device is collecting data about one self and is the subject of many discussions relating to the influence on health behavior change. Research on health behavior change is not new, but taking health promoting technology into consideration here is. This paper consists of a critical literature review which leads to the conceptualization of theory-based techniques prevalent in fitness wearables into a new model called the Wearable Technology and Health Behavior (WTHB-) model. The WTHBmodel depicts the cohesion of the theoretical elements and their relation to healthy consumer behavior. These theoretical elements have proven to be effective in health behavior change studies and are often interrelated. Alongside the critical literature review an explorative study was conducted to gain more insight into the use(rs) of fitness wearables and the health behaviors of users. A survey of fifteen questions was sent out through social media which lead to a total of 499 respondents. Descriptive statistics revealed information about the users of these wearables, but also how they use them. Also, several aspects of healthy consumer behavior were tested among all respondents; health consciousness, physical activity, nutrition and smoking. It is found that there is a positive relation between the use of a fitness wearable and healthy consumer behavior. This study lays some groundwork for further research, the most important being the research into the direction of the relationships found and the identification of possible causalities.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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